NextLead
WhatsApp message costs

What WhatsApp messages cost

Meta charges businesses per message. The price depends on your customer's country and the type of message.

Marketing

Offers, launches, broadcasts and re-engagement. Usually the highest rate.

Utility

Order updates, appointment reminders and account notices.

Authentication

One-time passcodes for sign-in and verification.

Customer service

When a customer writes first, your replies within the service window are free.

Paid to Meta

With NextLead, Meta bills these fees to the card in your own WhatsApp Business Account.

Estimate your month

Enter how many marketing messages you plan to send and Meta's rate for your customers' country. The right-hand box shows the same messages with a 20% markup, for comparison with providers that add one.

With NextLead$125.00Meta's price, no markup
With a 20% markup$150.00for comparison

The rate shown is only an example. Use Meta's rate card for your country.

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